To drive and increase traffic, conversion and marketing ROI through a paid, owned and earned model of content and social marketing throughout the UK and Europe.
Increased brand awareness. We reached 643,069 consumers in August 2016 alone through this blend.
Launch new products/innovations/campaigns
Build an engaged audience through community management/customer care on Facebook, Twitter and Pinterest – social followers up across all platforms – (FB by over 10,000 new followers in only 3 months)
Drive footfall into bricks and mortar retail
Regular publishing of engaging, content to a best practice SEO mode. Blog traffic up over 400% YOY
Analyse and evolve new marketing function, team and strategy for the worlds largest global fine wine merchant.
Creating social media and content marketing strategies to achieve individual business aims in line with KPIs and best ROI, driving brand awareness, traffic and conversion.
Analysing and implementing SEO strategy improvements.
Creation of new Brand including updating TO, look and feel and photography.
Restructuring and training digital team.
Generated traffic through structural and on-page SEO and content marketing strategy by 30% over six months period (reclaiming 20% traffic lost through previous poor site migration plus 10% YOY growth)
Set and implement a new digital strategy and campaigns for the launch of the new c2c rail franchise for Essex.
Briefing and managing advertising and branding agencies.
Future proofing site platforms and tech solutions, reducing tech overheads by £140K over 2 years and creating tech stability.
Implementing SEO strategy improvements across all touch points
Updating brand TOV and look and feel.
Recruiting digital team, full site launch within 12 weeks accommodating 19 external feeds adhering to government compliance regulations.
Recovered 30% lost traffic from a previous poor site migration; improved technical and on-page SEO and moved the site to a new platform with no traffic loss.
Overhauling social media and introducing new content marketing strategies to reflect new brand in line with KPIs and best ROI, driving brand awareness, traffic and conversion.